About Gohobi

Objects of Craft. Made to Last.

Thoughtfully Crafted Objects for Everyday Living

Gohōbi is a London-based lifestyle brand bringing together thoughtfully selected homeware, teaware, and everyday objects from East Asia.

Our name comes from the Japanese word gohōbi (ごほうび), meaning “reward” or “treat”. It describes a small gesture of appreciation for yourself or someone else, and a moment of care in everyday life.

We believe that even the simplest objects can bring meaning to our daily rituals. Through considered design, craftsmanship, and enduring quality, we seek to make everyday moments a little more special.

Bringing Craftsmanship to the World

Our mission is to share the beauty and diversity of craftsmanship with the world.

Working with independent artisans, studios, and trusted makers, we curate collections that balance traditional techniques with contemporary living. Each piece is chosen for its character, quality, and ability to become a lasting part of everyday life.

We believe in buying thoughtfully, appreciating the objects we own, and celebrating the people and skills behind them.

More Than Objects. A Sense of Place.

We believe that the objects within a space help shape how it feels and how it is remembered.

Whether it is a thoughtfully arranged retail shelf, a cup of tea served in a café, or a beautifully set restaurant table, every detail contributes to the experience.

At Gohōbi, we offer more than products. We help our partners create inviting spaces, express their individual character, and bring a sense of warmth and intention to their customers’ everyday experiences. 

Our collections also help our wholesale partners bring greater individuality and variety to their offering, making it easier for customers to discover distinctive items they can truly connect with and make their own.